AgriThoughts

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When it comes to connecting with consumers it is important not to preach and to remember that facts never trump emotions. It is also important to be relevant and to seek engagement even to the point of using entertainment to convey a message. Finally, agriculture really needs to focus on building trust.
 Mary Shelman of Harvard Business School
Posted on Monday, May 21 2012. Tagged with: agriculturefarmingadviceconsumers
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AgriThoughts I'm a college graduate with a BS in Animal Science that has a huge interest in everything Ag related. Read up on current events, rants and general information.

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